When I think about our USP I never reach a satisfactory answer but that's maybe because it's tougher to define for people in the creative sector. Our USP is really a summation of things, none of them individually unique, but I think the combination is.
1. Our extensive experience in lighting skills and camera technique
2. We think, work and adapt extremely quickly to any individual and any situation
3. We take a keen interest and champion all of our clients and their businesses
4. The speed at which we put people at ease in front of the camera
5. We always give positive direction and assured instructions on posing
6. We make being photographed fun for even the most reluctant of clients!
7. We are tactful and empathetic to how each of our clients feel and react accordingly
8. Our headshots show a deeper side of you, in a way you never expected